Pay-Per-Click (PPC) Marketing and Online 广告

While our organic search services build your online brand over a longer period of time, paid search marketing provides you with more immediate results.

Paid search essentially means buying space at the top or to the right of the search results based on keywords that your customers are using to find your products and services. This is an effective online advertising strategy that will guarantee potential customers will see you first.

This tool can also help you determine what value statements are attracting consumers to your products and services. 我们的谷歌AdWords认证的专业人士 & Bing accredited professionals will manage your campaigns to increase conversions, and lower your cost per click (CPCs) by increasing your ad quality scoring factors helping both your PPC and SEO campaigns.

点击付费营销的优势

• Immediate Visibility –  while many online marketing tactics take longer to achieve results, 点击付费营销立即开始工作.
• Minute control over what triggers your ad – completely customizable
• Budget flexibility – you only pay when people click on your ad, spend as little as $18/day
• Ongoing analysis of what is or is not working for you on your website.
• Geographic targeting and time-of-day rules to ensure your ads are only seen by customers who are likely to buy.
• 定向广告到搜索网络和设备

What you gain by partnering with an experienced PPC agency

成本: People often think about hiring a ‘really sharp person’ to take on PPC along with their other marketing duties.  Invariably either the PPC falls by the wayside or the other duties of that person fall short of expectations.   更别提薪水了, and benefits you have to pay an in house person that you could be spending just on your advertising!

安全:  If you have someone do your Pay-Per-Click for you internally, 当他们离开, 他们把所有的信息都带走了.  那个人知道什么是/不成功.

点击付费的世界在不断变化: 跟上变化和趋势需要时间.  Google and Microsoft push changes and updates to their search engines many times a year.

没有办公室政治: You give us your budget on spend, and we manage your campaigns.  就是这样. Our staff doesn’t have to compete with budgets, manpower or internal friction with other departments

我们的员工只专注于PPC管理: Our people spend all their time dealing with search engines and are not distracted with ‘other duties as required’

The paid search team at 网上买足球彩票app knows how to get you the most out of your PPC dollars. 我们的PPC足球彩票特色:

• Professionally optimized campaigns using Google AdWords and Microsoft Bing Ads certified partners.
• 频繁的A/B测试以提高性能.
• Weekly and monthly PPC reports giving you up-to-date results on your campaigns and keywords.
• A hands-on approach with live experts consistently monitoring & 管理你的运动.
• 电话跟踪可用，每两周报告.
• Linking your paid search campaigns with your local places pages providing you with higher relevance for your local business.
• 领导和采购转换跟踪.
• 分析跟踪和报告.
• 预算优化，日别及趋势分析.
• 数据驱动的结果.
• 展示广告,再处置 & retargeting, contextual and interest based campaigns available managed in-house

PPC和SEO有什么区别?

SEO optimizes your site and builds your brand long-term, while PPC advertising can 直接交通到您的网站, create strategic name branding for your company and increase your leads and conversions.

AdWords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. 一旦触发, AdWords displays the associated advertisements (ad copy or ad text), effectively allowing businesses to easily target those most likely to be interested in their products or services.

SEM with SEO is the best of both worlds and the best solution is to choose an agency that does both.  Your SEO and SEM agents working in concert with each other will provide the most focused online advertising campaigns for your site. SEM can be laser-targeted to directly what you are trying to sell, 你想把它卖给谁.